Will.I.Am Named Intel's 'Director Of Creative Innovation'

Black Eyed Peas mastermind says he'll 'co-develop new ways to communicate, create, inform and entertain.'
By James Montgomery

Black Eyed Peas' Will.I.Am
Photo: Ian Gavan/ Getty Images

You might think that with his busy schedule of winning Grammys and wearing things made out of Legos, will.i.am wouldn't exactly be looking for a day job. And yet, he's just landed one: "Director of creative innovation" for Intel.

On Tuesday, Intel — the world's largest semiconductor chip manufacturer — announced they are partnering with the Black Eyed Peas mastermind on a "multi-year, hands-on creative and technology collaboration," which, much like Lady Gaga's deal with Polaroid, will lead to the development and creation of new products.

"Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity," Will said in a statement. "Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing."

Intel added that, in his new role with the company, Will is set to "collaborate on many creative and technology endeavors ... that may include such devices as laptops, smart phones and tablets." He also will create new music expressly for the company.

"We're thrilled to tap into the limitless creativity will.i.am brings to the table. He's not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally," said Deborah Conrad, Intel's vice president and chief marketing officer. "Our partnership ... is a prime example of how we want to convey and deliver the Intel experience. It's imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment."

Related Artists

• Will.I.Am
• Black Eyed Peas

Source: http://www.mtv.com/news/articles/1656716/will.i.am-intel-director-of-creative-innovation.jhtml

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